Boston Celtics

The NBA end of season retail report is a reminder that the league’s economy is powered as much by storylines as standings. Based on sales from NBAStore.com and Fanatics’ network …

Not every memorable NBA moment happens after tipoff. Before Friday’s game against Boston, Jordan Poole casually invited a young fan onto the court to take a few shots during pregame …

Brad Stevens offered a revealing look at how the Celtics think about roster building, and the quote says as much about Boston’s culture as it does about scouting. Asked what …

Paul Pierce has never been shy about revisiting the LeBron James rivalry, and his latest hypothetical managed to sound both self-deprecating and complimentary at the same time. Looking back at …

Tracy McGrady’s critique of the modern NBA was not really about nostalgia for nostalgia’s sake. It was about identity. Appearing on Nightcap, the Hall of Famer argued that too many …

Derrick White has now made his position unmistakably clear. After recent chatter about his interest in conspiracy theories, the Boston Celtics guard said on a recent episode of his “White …

Jaylen Brown offered one of the more unusual windows into NBA leadership this week, explaining that he has memorized his teammates’ astrology and numerology profiles to better understand how to …

Jaylen Brown offered an interesting look at the balancing act that comes with sharing the floor with another superstar, saying that fitting Jayson Tatum back into the Celtics’ rhythm during …

63 years ago today, on March 17, 1963, Bob Cousy’s final regular-season appearance at Boston Garden became something larger than a retirement ceremony. It became one of the most emotional …