NBA Launches Reimagined App And Adds Some Amazing New Features 


NBA Launches Reimagined App And Adds Some Amazing New Features 


Today is the day! The NBA has finally completely revised its official NBA app and added many new features.

It was definitely time for a fresh coat of paint, although it has to be said that the NBA went for more of a complete refurbishment – with ultimate success.

Before the official release, I was allowed to get a taste of the app and try out some of the new features.

Here is a list of what’s new:


Live Gameday Experience: 

Fans will be immersed in game-day content all day long and, for the first time, get live access to streams of all pregame and postgame NBA press conferences and media days from every major event.  In addition, NBA ID members will have access to pregame shows for all NBA League Pass games through regional sports networks. 

In addition to 24/7 NBA TV programming, the NBA App will feature more than 6,000 hours of live programming throughout the year, including an expanded selection of live whiparound shows and alternative live game viewing options such as: 

“CrunchTime” – A weekly whiparound show taking fans live to crucial moments of each game and providing real-time updates and analysis, produced by NBA TV and hosted by Jared Greenberg.

Alternative Telecasts – NBA League Pass subscribers will have access to expanded options for live personalized viewing experiences through a wide variety of alternative streams, including NBABet streams along with single-camera angle, influencer-led, analytics-driven and in-language feeds with commentary in more than three languages, including Spanish, Korean and Portuguese.  “NBA HooperVision” returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson.


External Content Contributors 

All-Access Directly from Teams – Behind-the-scenes storytelling from teams’ social and digital channels. 

Partner Content – Content from popular basketball and sports-highlight channels, including Turner Sports, The Action Network, Bleacher Report and more.

Influencers – Influencer-created content from popular creators Kris London, Lethal Shooter, Tristan Jass, Thinking Basketball’s Ben Taylor and more focused on fashion, lifestyle and NBA culture both on and off the court. 

SiriusXM NBA Radio – Starting in September, popular SiriusXM NBA Radio shows, “NBA Today” featuring Frank Isola and Brian Scalabrine (7 a.m. – 10 a.m. ET) and “The Starting Lineup” featuring Justin Termine and Eddie Johnson (4 p.m. – 7 p.m. ET), will be simulcast on the NBA App every weekday.


Exclusive Original Programming

“Gold Blooded” – A new seven-episode docuseries telling the story of the Golden State Warriors’ journey to the 2022 NBA championship.  Narrated by Andre Iguodala, the series features never-before-seen footage and new interviews with team executives and players, including Stephen Curry, Klay Thompson and Draymond Green.  The first two episodes are available on the NBA App today.

“Pass the Rock” – Fans will get an exclusive look at the league’s next generation of stars and their lives on and off the court throughout the 2022-23 season.  The multi-part series is slated to begin in late November.

“NBA Rewind” – Emmy Award-winning broadcaster Ahmad Rashad will revisit some of his greatest NBA memories while covering the league in this multi-part series.  “NBA Rewind” brings a fresh take to never-before-seen footage of those moments and new one-on-one interviews with the legends who made that time so special. 


NBA Vault

Archived Games – Fans will have access to more than 3,000 hours of archival footage from the NBA vault, including 500 of the best classic games in NBA history for free.  Every NBA Finals game since 2000 will be available, with more Finals games being released throughout the season.

Archived Series – Documentaries and all-access series from NBA Entertainment’s archives will be available on-demand for free, including “Dream Team”, “The Doctor”, “Wilt 100”, “The Association”, “Unscripted”, “Inside Stuff” and more.



NBA’s International Games – The NBA App will be the go-to destination for fans to engage with and watch the NBA Japan Games 2022 (Golden State Warriors vs. Washington Wizards on Friday, Sept. 30 at 6 a.m. ET and Sunday, Oct. 2 at 1 a.m. ET) and the NBA Abu Dhabi Games 2022 (Milwaukee Bucks vs. Atlanta Hawks on Thursday, Oct. 6 at noon ET and Saturday, Oct. 8 at noon ET).


“Hoop Cities”

An eight-part, in-language docuseries produced by the NBA’s Europe and Middle East team that explores the local culture, history and basketball communities surrounding the game throughout the following European cities: Belgrade (Serbia), Bologna (Italy), Cologne & Leverkusen (Germany), Istanbul (Turkey), Kaunas (Lithuania), Paris (France), Seville (Spain) and Thessaloniki (Greece).

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