Kevin Durant is taking his talents—and business acumen—to Paris. The NBA superstar has officially purchased a minority stake in Paris Saint-Germain (PSG), the reigning UEFA Champions League winners, through his media and investment company Boardroom. But this isn’t just a vanity investment. Durant will also serve as a strategic advisor as PSG explores a bold new frontier: expanding into basketball.
The deal, announced by PSG and its majority owner Qatar Sports Investments (QSI), marks a significant step in the club’s ambition to become a multi-sport global brand. Durant’s role will go beyond ownership—he’ll collaborate with QSI on commercial ventures, content creation, and most notably, developing PSG’s basketball strategy in Europe and abroad.
“It is an honor to partner with QSI and be a shareholder in Paris Saint-Germain—a club and city that is deeply close to my heart,” Durant said. “This club has big plans and I look forward to being part of the next phase of growth”.
PSG’s interest in basketball comes at a time when the NBA and FIBA are reportedly in early talks about launching a European basketball league. With Durant’s deep ties to the NBA and international basketball—he’s a four-time Olympic gold medalist, including one from the 2024 Paris Games—his involvement could be pivotal in shaping PSG’s entry into the sport.
Durant’s investment also aligns with his broader portfolio. Through Boardroom, he already holds stakes in multiple sports franchises and has been vocal about expanding the global reach of basketball.
PSG President Nasser Al-Khelaïfi called Durant a “strategic partner” and emphasized the club’s commitment to innovation and global growth. The partnership will focus on expanding PSG’s presence in the United States, developing new media and merchandising initiatives, and exploring multi-sport opportunities, with basketball at the forefront.
