The 2025 NBA Playoffs are delivering thrilling matchups, intense rivalries, and, most notably, record-breaking television ratings. According to Nielsen, ESPN platforms are averaging 4,448,000 viewers per game, marking a 13% increase from last year. This surge in viewership underscores the league’s growing appeal and the heightened excitement surrounding this year’s postseason.
The opening weekend of the NBA Playoffs was the most-watched in 25 years, with eight games averaging 4.4 million viewers across ESPN and TNT Sports platforms. This early success set the tone for what has become one of the most engaging playoff seasons in recent memory.
One of the standout games was Game 4 of the Lakers vs. Timberwolves series, which drew 7.3 million viewers and peaked at over 10 million during its most intense moments.
With the second round approaching, the NBA is poised to continue its ratings dominance. Matchups like a potential Warriors vs. Timberwolves showdown or a Knicks vs Celtics battle could further boost viewership.
