Top-10 Most Viewed NBA Players Across All Of The League’s Social Media Platforms

Photo Credit: Kyle Terada – USA TODAY Sports

Top-10 Most Viewed NBA Players Across All Of The League’s Social Media Platforms


Social media has become an integral part of the NBA and has greatly impacted the league in a number of ways. For players, social media allows them to connect with fans and build their personal brand. For teams, it is a platform to engage with their fan base and promote their brand. For the league as a whole, social media has helped to grow the NBA’s global reach and bring in new fans.

One of the biggest ways that social media has impacted the NBA is through player interaction. In the past, the only way for fans to connect with their favorite players was through traditional media such as interviews or press conferences. But with the rise of social media, players can now directly interact with their fans through platforms like Facebook, Twitter, Instagram, and TikTok. This has allowed players to build their own personal brand and connect with fans in a more authentic and personal way.

Another way that social media has impacted the NBA is through the promotion of teams and the league. Teams can use social media to engage with their fans and promote their brand. This can include sharing behind-the-scenes content, announcing team news and updates, and engaging with fans through polls and other interactive features. Additionally, the NBA as a whole has used social media to promote the league and bring in new fans. This has included creating content and running campaigns on social media platforms, as well as using social media to announce league-wide news and updates.

Finally, social media has played a significant role in helping the NBA to grow its global reach. With a strong presence on social media, the NBA has been able to reach fans all over the world and bring in new international fans. This has helped to increase the popularity of the league and expand its fan base beyond the United States.

Overall, the importance of social media for the NBA cannot be overstated. Sports Business Journal now took a closer look at which players led the NBA’s social media rankings in 2022.

Here are the top-10 most viewed players across the NBA’s social media platforms.


  1. Stephen Curry: 485M views

  2. Ja Morant: 351M views

  3. LeBron James: 268M views

  4. Giannis Antetokounmpo: 215M views

  5. Luka Dončić: 210M views

  6. Jordan Poole: 150M views

  7. Jayson Tatum: 143M views

  8. Kevin Durant: 140.5M views

  9. Anthony Davis: 105M views

  10. Russell Westbrook: 103M views


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