The NBA and Nike are giving the league’s off-court and pregame look a major refresh for the 2026-27 season. The two partners officially unveiled the new NBA Standard Issue Collection, …
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Basketball NewsNBASneakersStoriesVideoVintage Basketball
LeBron James Once Walked Away From a $10 Million Reebok Check, While Still In High School
Before LeBron James had played a single NBA game, sneaker companies were already competing for the right to build their basketball business around him. One of the most aggressive pitches …
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Shai Gilgeous-Alexander’s rise has officially reached the shoe-company equivalent of superstar VIP. Nike confirmed that the Oklahoma City Thunder guard has been added as a Signature Swoosh athlete, moving him …
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Giannis Antetokounmpo’s sneaker empire did not begin with a signature shoe, an MVP trophy or a championship parade. It began with a small contract, a struggling family and one non-negotiable …
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NBAVintage Basketball
Former NBA Superstar Spencer Haywood Lost $6.4 Billion Because Of His Agent’s Advise
In the 1970s, Spencer Haywood was an absolute NBA superstar, competing in four NBA All-Star Games, making 4 All-NBA Teams, and prior to that, winning an Olympic gold medal, and …
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For decades, Nike’s grip on basketball felt close to cultural law. That is what makes the current conversation around the company so striking. Nike’s stock has been battered over the …
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Basketball NewsNBA
Giannis, The Bucks, And A Nike Bonus: How A Missed Incentive Added Fuel To The Dispute
The latest reporting on Giannis Antetokounmpo’s standoff with the Milwaukee Bucks suggests that money may have been part of the tension, but not the whole story. ESPN reported that multiple …
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Einen Beginn für eine Zeitreise zu finden ist manchmal nicht ganz einfach, aber wenn wir über Basketball und im speziellen „Streetball“ sprechen, dann können Wegbereiter aus einer ganz speziellen Szene …
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NBAVideoVintage Basketball
Nike Still Owes Jordan Crawford Money For His Legendary Dunk On LeBron James
Jordan Crawford had been in and out of the NBA for the better part of the 2010s. While he always showed flashes of greatness in his offensive game, his productivity, …
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Basketball NewsVideo
Jaylen Brown Rejects $50 Million Nike Deal to Protect His Voice: “I Don’t Compromise for Anyone”
Jaylen Brown revealed he turned down a $50 million endorsement deal from Nike, choosing instead to preserve his voice, autonomy, and creative freedom. Speaking on the Big Tigger Morning Show, …
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