No More Inside The NBA? NBC Universal Wants To Steal NBA Broadcast Rights From TNT

In a bold move, NBC Universal has reportedly set its sights on acquiring the coveted NBA broadcast rights, a domain long dominated by Turner Network Television (TNT). This strategic play could potentially reshape the sports broadcasting landscape and intensify the competition for viewership.

TNT has been synonymous with NBA broadcasts, offering fans a unique blend of high-quality game coverage and engaging studio analysis. Their flagship program, “Inside the NBA,” has become a cultural phenomenon, blending humor, insight, and the larger-than-life personalities of its hosts.

However, NBC Universal is not new to the game. With a rich history of sports coverage, including the Olympics and the NFL, NBC Universal is no stranger to the demands and rewards of top-tier sports broadcasting. Their pursuit of the NBA rights signals a serious commitment to expanding their sports portfolio.

Per Wall Street Journal:

Comcast’s NBCUniversal is prepared to pay an average of about $2.5 billion a year to air a package of National Basketball Association games, as rival Warner Bros. Discovery WBD makes last-ditch efforts to keep those rights, say people familiar with the situation.

ESPN/ABC (Disney) and TNT (Warner) are currently paying $1.5 and $1.2 billion respectively, with Disney being expected to increases that sum to $2.6 billion in the new TV deal. Warner has not reached a deal with the NBA, yet, and this is where NBC comes into play. However, either way, TNT/Warner has the ability to match rival offers to remain the rights holder.