The best chants are the ones that return with interest.
After Philadelphia eliminated Boston in Game 7, Sixers fans crashed the Celtics’ postgame show and started chanting “We want Boston”… the same kind of bravado Celtics fans had thrown around earlier in the series when Boston was up 2-0, then 3-1. By the time it came back, it no longer sounded like confidence. It sounded like evidence.
The set became another corner of the arena Philadelphia had taken over. The Sixers had already won the game. Their fans wanted the echo. The analysts were visibly annoyed, to a point that they unprofessionally responded with “you are ugly”…
Sixers fans crashed the Celtics postgame show and started chanting “we want Boston”
The analysts were pissed 😭
(h/t @SMHighlights1) pic.twitter.com/o4GIVEigTk
— Fullcourtpass (@Fullcourtpass) May 3, 2026
There is a cruelty to playoff noise. It ages badly when the series flips. A chant that feels harmless at 2-0 becomes dangerous at 3-1, and humiliating after Game 7. “We want Boston” was supposed to be a declaration of appetite. In the end, it became a receipt.
That is the theater of the postseason. The basketball decides the result, but the fans decide how long the embarrassment lingers. Boston lost the series. Philadelphia made sure it also lost the soundtrack.
