According to a source, a delegation from the International Basketball Federation (FIBA) has arrived in London today to engage in discussions with the National Basketball Association (NBA) regarding the formation of a new NBA/FIBA European League. This potential league aims to elevate the sport’s presence and commercial viability across Europe.
According to a source, a FIBA delegation has made its way to London today, for some discussions with the NBA regarding the new NBA/FIBA European League.
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The discussions between FIBA and the NBA have been ongoing for several months, with both organizations expressing a clear interest in collaborating to create a new European league. FIBA Secretary General Andreas Zagklis has been vocal about the potential benefits of such a partnership, emphasizing the need to tap into the commercial potential of basketball in Europe.
The proposed NBA/FIBA European League would compete with existing elite domestic leagues and the EuroLeague, offering a new platform for European talent to showcase their skills. The league’s formation is seen as a strategic move to address the challenges faced by European basketball, including sustainability and commercial growth.
The NBA’s interest in expanding its presence in Europe is driven by the success of its Paris games and the increasing number of European players making a significant impact in the league. With stars like Giannis Antetokounmpo, Luka Doncic, Nikola Jokic, and Victor Wembanyama leading the way, the NBA sees a tremendous opportunity to further engage European fans and grow the sport’s popularity.
As the discussions continue, both FIBA and the NBA are exploring various formats and locations for the new league. The goal is to create a competitive and commercially viable league that respects the existing basketball ecosystem in Europe while providing new opportunities for growth and development.
