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Wheaties With Epic Michael Jordan Tribute On 100th Anniversary Boxes

Wheaties is one of the most popular cereals out there. The legendary breakfast option celebrates its 100th birthday this year.

In the sports world, Wheaties is known for featuring prominent athletes on their boxes. Throughout its history, Michael Jordan has been featured the most with 18, followed by Tiger Woods, who was featured 14 times.

So it was only right for them to celebrate the big 100, with a 19th appearance of Jordan. The GOAT will be the face of two limited-edition, 100th-anniversary boxes that drop today.

Kathy Dixon, senior brand experience manager for Wheaties:

“A modern-day legend and inspiration for champions of all ages, Michael Jordan is an incredible athlete, humanitarian, and entrepreneur. We are so proud to launch the next box in our anniversary series honoring one of the greatest sports stars and most-decorated Wheaties athlete in history” 

For @wheaties 100th anniversary, the brand is paying tribute to sports icon Michael Jordan, who is featured on the box for a historic 19th time as part of a year-long commemorative celebration.

Wheaties will partner with 23XI Racing during the 2022 @NASCAR Cup Series season!

— 23XI Racing (@23XIRacing) December 13, 2021