The NBA’s biggest win this season might not be a single game, but a simple shift in how easy it has become to watch one. On Monday, the league announced …
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Amazon Prime Video
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Basketball NewsNBA
From “Nice Idea” To National Habit: Why The NBA Cup’s 90% Surge Matters
by Len Werleby Len WerleThe NBA doesn’t usually brag about television numbers unless it thinks the numbers are making a point. And with the Emirates NBA Cup, the league is very clearly making a …
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The NBA tipped off its 2025–26 season with a ratings slam dunk. According to Nielsen and Adobe Analytics, the league’s Opening Week games averaged 2.8 million viewers across NBC Sports, …
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Basketball NewsNBA
NBA Faces Intense Backlash As Amazon Lets Fans Flash Live Bets On Screen During Games
by Kano Klasby Kano KlasThe NBA’s bold new broadcast partnership with Amazon Prime Video is already sparking controversy. Just days into the rollout of its 11-year, $76 billion media rights deal with Disney, Comcast, …
