NBA Launchpad Selects Five Companies Focusing On New Technologies



To cement its reputation as the most progressive of all major sports leagues, the NBA has made its decision and chosen five companies to receive immediate funding from NBA Launchpad.

This initiative aims to discover, evaluate, and test new technologies. Among the selected companies, three are focused on enhancing the game of basketball, while the other two aim to enhance the fan experience.

These NBA Launchpad companies will now embark on a six-month journey, receiving hands-on support from the NBA and access to valuable NBA resources. This will enable them to further develop their technologies. At the end of the program, they will have the opportunity to showcase their innovations to NBA executives, strategic partners, and investors during Demo Day at the NBA 2K25 Summer League in Las Vegas in July.


“NBA Launchpad continues to support innovative technology start-ups to stay at the forefront of basketball innovation,” said Tom Ryan, NBA Vice President of Basketball Strategy. “Working with these talented entrepreneurs inspires our thinking and has the power to change the game.”


Driving innovation in the sports industry:

1. Reboot Motion (Los Angeles, USA): A cutting-edge motion analysis platform that empowers organizations to harness the power of biomechanics on a large scale.

2. Tonsser (Copenhagen, Denmark): An innovative digital product and community that empowers young athletes to monitor their performance, enhance their skills, compete with peers, and explore various athletic opportunities.

3. Plantiga (Vancouver, Canada): Revolutionizing footwear with advanced sensors and AI technology that meticulously track step-by-step loads, performance, and asymmetries during both training and competition.


Enhancing the fan experience:

4. TextOL (New York, USA): An AI-powered platform that provides real-time insights for data-driven decision-making, elevating the fan experience to new heights.

5. Dimension Studio (London, United Kingdom): A cutting-edge real-time 3D production studio and platform that brings virtual worlds, virtual people, and virtual sports to life, revolutionizing the way fans engage with their favorite sports.

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