The NBA has made a notable change in one of its most visible commercial categories, announcing a new multiyear global partnership with The Coca-Cola Company that brings Sprite back as …
NBA
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Basketball NewsNBAVideo
LeBron James’ Officiating Critique Gets To The Heart Of One Of The NBA’s Biggest Problems
by Len Werleby Len WerleLeBron James put voice to a frustration many players around the league have long shared: not that every whistle has to favor them, but that the standard should remain clear …
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Basketball NewsNBA
The NBA’s “Tanking Streak” Hits 44 Straight Losses And The Lottery Incentives Are Doing The Talking
by Kano Klasby Kano KlasIt started as a jaw-dropping one-liner from Tom Haberstroh: the NBA’s bottom 10 teams had collectively strung together a 40-game losing streak. Within a day, Marc Stein updated the number, …
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Basketball NewsNBA
A TikTok Thesis About Race, Ratings, And The NBA Struggling Because It’s Not Racist Enough
by Len Werleby Len WerleA TikTok creator named quemiga recently floated a deliberately provocative idea: that one reason the NBA “struggles” is because it is no longer able to cash in on America’s racial …
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Basketball NewsNBA
NBA Pushes Back On Rick Carlisle, Calls Pacers Fine Process “Inaccurate”
by Len Werleby Len WerleThe NBA has formally responded to Indiana Pacers coach Rick Carlisle’s recent criticism of the league’s $100,000 fine against the franchise, calling Carlisle’s characterization of the investigative process “inaccurate” and …
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A new anti-tanking concept is gaining traction in NBA circles: freezing draft lottery odds at a predetermined point in the season so that results after that date no longer change …
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On Jan. 8, 1997, as the league celebrated its 50th season, the NBA unveiled a list designed to settle bar arguments and spark new ones at the same time: the …
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Basketball NewsNBA
David Stern’s Enduring Legacy – Transforming The NBA Into A Global Phenomenon
by Kano Klasby Kano KlasFive years ago today, NBA Commissioner Emeritus David Stern died at 77, after a month-long battle with a brain hemorrhage. Stern, the iconic commissioner of the National Basketball Association from …
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The NBA is taking another swing at one of its oldest problems: how to keep the bottom of the standings from turning into a months-long race to lose. According to …
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Basketball NewsNBA
The NBA Is Back In America’s Living Room And The Numbers Prove It
by Len Werleby Len WerleThe NBA’s biggest win this season might not be a single game, but a simple shift in how easy it has become to watch one. On Monday, the league announced …
