Kevin Durant has never needed help commanding attention, but this month he’s found a new lane: leaning into the long-running internet joke about his “ashy” legs and turning it into a full-blown CeraVe campaign. The punchline, as Durant tells it, is simple, when the deal is right, you don’t overthink it.
In a clip circulating on social media, Durant is heard summarizing the endorsement math with a grin: he says he was paid
“$2 million for 2 hours of work,” then shrugs at the obvious conclusion, “what am I gonna say, no?”
“I got paid $2 million for 2 hours of work… what am I gonna say, no?”
– Kevin Durant on his CeraVe ad 😅
(h/t @BrickCenter_ )
— NBACentral (@TheDunkCentral) February 20, 2026
The line lands because it’s delivered with the same blunt honesty that’s made Durant one of the league’s most unfiltered superstars: a star acknowledging, out loud, that endorsements are work, but they’re also business.
The moment fits neatly inside the larger story. CeraVe has positioned Durant as its “Face of Legs” in a social-first push that intentionally plays off the viral attention his dry-skin memes have generated over the years, using humor and staged “skincidents” to drive the message that body care matters, not just facial care. It’s a campaign built for today’s NBA ecosystem, where personality, internet lore, and marketing are all part of the same highlight reel.
