Prime Video’s NBA coverage has been leaning hard into what it can do that a traditional studio show can’t: turn analysis into a living, breathing demo. On Thursday night’s NBA on Prime broadcast, that philosophy produced a made-for-social moment that still felt oddly authentic; Steve Nash delivering a perfectly weighted kick-pass to Dirk Nowitzki for a catch-and-shoot three, followed by Nowitzki hitting Stephen Curry’s “night night” celebration like he’d just silenced an arena.
Steve Nash with the kick pass to Dirk Nowitzki for the three & Dirk does Steph’s “night night” celebration —
This is awesome. 🤣🔥
(via @NBAonPrime)
— Hoop Central (@TheHoopCentral) January 23, 2026
The clip rocketed around the internet because it hit three nostalgia buttons at once. First: Nash and Dirk together again, the old Mavericks connection reappearing in a new context. Second: the pass itself: clean, precise, playful, and somehow still technical, like Nash couldn’t help but put proper angle and pace on it. Third: the celebration. Nowitzki doing Curry’s signature “go to sleep” gesture is exactly the kind of cross-era wink that modern NBA fandom lives on.
What made it work on TV is that Prime has built its show around a studio designed to blur the lines between set and stage, with tech-forward presentation meant to bring viewers closer to the game rather than farther away from it.
It also fits the larger positioning of Prime’s NBA roster: former stars who can still do things, not just talk about them. Nash and Nowitzki aren’t there to cosplay as analysts, they’re there to bring the sport’s feel back to the screen, whether that’s a story, a breakdown, or, apparently, a soccer-style assist that ends with a three and a night-night.
