Jalen Rose is adding a new chapter to his post-NBA career: creator and star of a new Tubi series.
Rose’s scripted drama “South West High” is set to debut on February 23, 2026 on Tubi. The project is tied to Same Page Entertainment, a Detroit-based production company Rose launched in partnership with Detroit Pistons owner Tom Gores, with the stated aim of developing scripted and unscripted projects and podcasts rooted in culture and community.
The show’s premise is unmistakably personal. Reporting around the series describes Rose playing a former pro who returns to his alma mater as principal, with the story set inside an inner-city Detroit high school environment. In other words: it’s not Rose “doing media” in the familiar studio-chair sense, it’s Rose using a fictional lens to tell a Detroit story, with his own biography and hometown ties providing the gravity.
Jalen Rose has launched his own show on Tubi 👀
— NBACentral (@TheDunkCentral) February 19, 2026
For Rose, the move fits the trajectory. He’s spent years as one of basketball’s most recognizable voices in television, but this is a different kind of platform play, one that positions him as an owner of IP and a builder of a slate, not just a personality attached to a segment. Same Page’s launch materials frame that ambition clearly, and “South West High” is the first flag in the ground.
Tubi, for its part, has been leaning more aggressively into original programming, and “South West High” arrives as another bet that recognizable names, paired with specific, local storytelling, can cut through in an increasingly crowded streaming market.
