The holiday season just got a little more cheeky thanks to New York Knicks guard Josh Hart and his wife Shannon Hart. The couple is front and center in a new Christmas campaign for Tommy John underwear, and it’s already turning heads with its playful tone and viral one-liner:
“Josh, where are your pants?”
The ad, titled “Gift From the Hart,” kicks off with Josh Hart at a faux press conference, answering questions about his holiday gift plans. Moments later, he stands up to reveal he’s wearing nothing but Tommy John underwear, prompting Shannon’s now-iconic line. From there, the ad follows Josh on a whimsical late-night gift-giving adventure, narrated with a clever twist on the classic poem “A Visit from St. Nicholas.”
“Josh, where are your pants?”
Josh & Shannon Hart in new underwear ad for Christmas pic.twitter.com/DRIGibZPbo
— New York Basketball (@NBA_NewYork) October 18, 2025
The campaign marks Tommy John’s first-ever athlete-led holiday push, and the brand couldn’t have picked a more charismatic duo.
