German basketball stars Franz and Moritz Wagner are reportedly on the verge of signing a major endorsement deal with Adidas, according to our sources. The brothers, who both play for the Orlando Magic and were instrumental in Germany’s historic 2023 FIBA World Cup victory, are expected to join the ranks of elite athletes representing the iconic sportswear brand.
Adidas, headquartered in Herzogenaurach, Germany, has long been associated with top-tier athletes across basketball, football, and track and field. The Wagner brothers, Franz, 24, and Moritz, 28, have become household names in Germany and rising stars in the NBA. Their potential partnership with Adidas would mark a significant step in their commercial careers, aligning them with a brand that shares their national roots and global ambitions.
SOURCES: Franz und Moritz Wagner werden wohl in unmittelbarer Zukunft einen gut-dotierten Endorsement Deal bei Adidas unterschreiben.
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SOURCES: Franz and Moritz Wagner on the verge of signing major endorsement deal with Adidas.— Len Werle (@RealLennyCarlos) October 14, 2025
The deal reportedly includes appearances in Adidas’ “You Got This” campaign, which focuses on mental resilience and the power of community in sports. The brothers were recently featured in promotional shoots alongside other German athletes such as Florian Wirtz and Juri Knorr, further fueling speculation that a formal endorsement announcement is imminent.
The timing of the deal couldn’t be more strategic. Franz Wagner has emerged as one of the NBA’s most promising young forwards, while Moritz has carved out a valuable role as a versatile big man. Their joint presence on the German national team and in the NBA has made them symbols of Germany’s basketball renaissance, especially following their gold medal run at the 2023 World Cup, their strong showing at the 2024 Olympics, and the EuroBasket title this summer (without the injured Moritz).
Adidas, which has been expanding its basketball portfolio in recent years, sees the Wagner brothers as ideal ambassadors for both performance and lifestyle branding. Their charisma, bilingual appeal, and on-court excellence make them uniquely positioned to connect with fans across Europe and North America.
While the deal has not yet been officially confirmed by Adidas or the Wagner brothers, industry insiders suggest that the announcement could come before the start of the 2025–26 NBA season. If finalized, the endorsement would likely include signature apparel, social media campaigns, and appearances at Adidas-sponsored events in Germany and the U.S.
For Franz and Moritz Wagner, the partnership would be more than just a business move, it would be a homecoming of sorts, aligning their personal brand with one of Germany’s most iconic companies.
