In New Orleans, the message is clear: the time for potential is over, and the era of accountability has begun. Newly appointed Pelicans Vice President of Basketball Operations Joe Dumars has issued a direct challenge to Zion Williamson, urging the 25-year-old star to fully embrace his role as the face of the franchise, on and off the court.
“I’ve talked to him about how all of those things come with responsibility and how it’s time now at 25 years old to embrace those responsibilities,” Dumars said in a recent interview with Marc J. Spears of Andscape. “It’s really just been about embracing your greatness… very honest and upfront conversations. Not mincing any words.”
Dumars, a Hall of Famer with championship pedigree both as a player and executive, isn’t just speaking from experience—he’s speaking from urgency. The Pelicans are coming off a turbulent season marked by injuries, off-court controversies, and a disappointing 21-win campaign. Williamson, despite his undeniable talent, played just 30 games before a bone contusion in his lower back ended his season.
Williamson’s career has been a rollercoaster of brilliance and frustration. When healthy, he’s a dominant force, averaging 24.6 points, 7.2 rebounds, and 5.3 assists last season. But injuries have plagued him, and off-court issues have added layers of distraction. Dumars, who joined the Pelicans in April 2025, is determined to shift the culture and believes Zion must lead that transformation.
“He’s an incredibly good guy,” Dumars said. “He’s obviously immensely talented. He and I have had some incredible conversations. We are in constant contact with each other”.
Dumars’ approach isn’t about ultimatums, it’s about elevation. He’s asking Williamson to grow into the kind of leader who sets the tone for the locker room, represents the organization publicly, and inspires teammates through consistency and professionalism. That includes showing up, staying healthy, and being present in moments that matter, like representing the team at the NBA Draft Lottery, a symbolic gesture Dumars orchestrated to reinforce Zion’s central role.
“We want him to start focusing on the responsibilities of being the best player here and the focal point,” Dumars said. “There are some responsibilities that come with that. Go represent your organization”.
Despite speculation about trades or contract restructuring, the Pelicans have doubled down on their commitment. Williamson’s $39.4 million salary for the 2025–26 season is now fully guaranteed, and Dumars has made it clear that Zion remains the cornerstone of the team’s future.
